Slow Doesn’t Mean Small: The Conscious Growth Story Behind Earthy Souls

Slow Doesn’t Mean Small: The Conscious Growth Story Behind Earthy Souls
Makers Business Tribe Podcast
Slow Doesn’t Mean Small: The Conscious Growth Story Behind Earthy Souls

Apr 10 2025 | 00:45:17

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Episode 46 April 10, 2025 00:45:17

Hosted By

Nina Huchthausen

Show Notes

She didn’t rush. She didn’t cut corners. She didn’t follow the hype.

In this heartfelt episode, I sit down with Mansi, founder of Earthy Souls—a consciously curated snack brand born from Ayurvedic roots, a kitchen full of love, and a deep desire to nourish busy families.

We talk about what it really looks like to:

  • Build a product your own kids actually want to eat
  • Introduce ancient grains like millet to an unfamiliar market
  • Grow slowly and soulfully—without losing sight of your mission
  • The mistakes she made early on (including skipping financial planning!)
  • Why her calm, conscious pace has become her superpower

Whether you’re at the start of your journey or deep in the messy middle, Mansi’s story is a beautiful reminder that you can take your time, do it your way, and still land your dream stockists.

Want to try Earthy Souls? Use the free shipping code and taste the snacks that are nourishing families across Australia—one cookie at a time. https://earthysouls.com.au/

Or follow Mansi on Insta: https://www.instagram.com/earthysouls_australia/

Hit play and get inspired to build slowly, soulfully—and with your whole heart.

 

 

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Your host:

Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.

I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet.

Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.

Follow the Tribe on Insta & FB @makersbusinesstribe

Get the book: makersbusinesstribe.com.au

View Full Transcript

Episode Transcript

Nina Huchthausen (00:02.74) All right, welcome everyone to the Makers Business Tribe podcast. My name is Nina. And in this week's episode, I am so excited because I have one of my amazing clients with me. name is Mansi. And Mansi not just calls herself founder of a beautiful snack company for children called Earthy Souls, but also she loves the title of Conscious. curator and in today's episode, we are going to delve deep into the story behind her business, into the struggles and the challenges that she used to face that really has driven her to found this company as well as a deep passion that lies within her for something that she wants to create and change on this planet for us humans as well as for our children. And we're going to dive deep into that. and also scrape surface a little bit on her business today, where it's at and what the bigger dreams are. Because ultimately, we are all here to learn and get inspired about product businesses to see, number one, how can we start, but also how can we scale it. So without further ado, Mansi, welcome. Thank you so much, for having me. And I really appreciate the Maker's Business Tribe for letting me be a part of this. lovely, lovely community. Of course, of course. it's so like what I love about you as a business owner and mum is that you bring so much passion for what you do to the table, number one. And I think a big quality that you have is just the stubbornness to figure things out. Right. I don't think that I've ever seen you show up and kind of be like, can't do that. You're always like, OK, cool. How? Yeah. You always, I mean, I would say as an entrepreneur, when you get the support from a good backing from a community, then I think it just brings in the confidence as well. So I kind of felt like I knew if I don't have the answers, I would have the community or the makers business tribe to be. Nina Huchthausen (02:26.991) to help me out. I felt that that motivation and yeah, that confidence that yes, I can do it. So that's why I think I had more more compassion. Sorry, I was sorry. Nina Huchthausen (02:45.838) OK, I think it's more to do with being a part of a group. It just helps me be motivated, be inspired, and build in the confidence in me to be able to say that I can do it and nothing is impossible. Yeah. But this leads into my first question. To me, I truly believe that comes back to your why. your why, why you started the company in the first place, is Earthy Souls. Because, and I'd love to hear your story in a moment, if you, the only reason you created it was just, look, I have some time to kill. So I was looking for something to do. I don't think you would have that fire and drive and dedication and that figure out mentality. Nina Huchthausen (03:47.39) Yeah, for me, can you please share with me, Mansi, why did you create earthy souls? How did it come about? What drove you? What upset you? OK, you know, I think with everyone, we are in such a place where we are so busy and occupied with trying to find better alternatives to snack, especially When you have kids, my teenager, who's always hungry, who's always on the go, I was always looking to find something nourishing instead of them going into the pantry or asking me to go to supermarkets to get them the junk food that they were looking for. So I needed to find something which was healthy, quick, and not very like I knew it was better for them. Because I come from the Ayurvedic capital of India. Wellness and traditional wisdom, it comes alive every day. And I have these food memories that revolve around my mom making food, snacks for us out of millets. And she would sneak in lentils inside it, put natural ingredients. And it was very effortlessly. We loved it because we didn't know what was inside it. It just tasted yummy to us. And it felt that each bite we took was like a warm hug from home. And I felt like that was missing. Being away from home, I'm not able to provide my kids because I'm so, so occupied with so many other things. We are driving our kids to school for activities. Our kids are into sports. So I just wanted to find something easy for them, something quick and something that is the nutrient-dense alternatives for them. That's how the journey of early souls began. Yeah, that's beautiful. It's beautiful. But it also, I think it comes back to the struggle that you just touched on a little bit is a huge one for every single parent, right? Because unless one of you Nina Huchthausen (06:12.439) us, parents, is at home, yeah, and the kids are away, you don't have time. Because if you're home and the kids are home, you got no time, even though you're at home. So and the fact is, in Australia, less and less parents get support from the wider community, their, from their parents, from their aunties and uncles. So it's it's a really, really tough spot, right. And at the same time, Yeah, we all want simplicity in our lives so we can enjoy that little bit of time that we have with our children. But oftentimes, the food that's quick and easy doesn't take the box off, healthful and nourishing, right? So you kind of realize that. And the way I know you, you got quite stubborn about that you are not just going without. right, without something that is actually really truly helpful. And you couldn't just get your mom into the country to just cook and make those things full time for your children either. Absolutely. So when you made that decision, you were like, right, guys, this is I'm going to do. How did you go about turning this dream into reality? What was your path? OK. So whenever I used to go to India, my sister had started off this brand about seven to eight years before. It's called Adi Organics. And I used to stock up for the family and bring it here to India, I mean, to Australia, because they were all snacks. Then COVID hit. And the first question from my kids was, how are we going to get those yummy snacks from India now? And my friends and family over here in Australia as well have been telling me to get them stuff from India as well, because this was an easy snack for everyone. And that's when it clicked me that families everywhere, especially in the Australian diaspora, were looking for better and nutrient-dense alternatives. So I decided, you know what? Nina Huchthausen (08:32.761) I'm going to channel my roots in Ayurveda, build my memories of my mom's cookies that my sister is doing back in India, which taste amazing. And they support a healthier lifestyle. And then nourish families by blending that time-honored Indian ingredients with modern convenience. And then we share the same joy and warmth as I felt as a child with busy families. Who want to eat well without compromising on taste so yeah, basically I brought products that carries a piece of home And a promise of real nourishment. Yeah We so there's really see so so your sister Already has a factory in India Yes, yes, so so she she already had a Factory and so she has they have farms back in India And that is how their journey started off. I wanted to work with a company that any of the companies that I work with, I look for supporting farmers, ethical farming, sustainability, and empowering women. And they tick box everything for me. Because 80 % of the workforce there are women in the bakery section when we're talking about millet cookies and stuff. I felt that it's ticking box what I have or what I vision my brand to be highlighting. yeah, I just felt like collaborating with them and bringing a totally different unique style of Indian ingredients over here. Awesome. So because I mean that in itself from a business perspective gave you a huge head start, right? Having found a manufacturer that ticks all the boxes that happened to be a sister. And I would assume you guys are friends because otherwise this will be crazy. Yeah. Which is lucky that we are friends and you know, I have that ability that I can question her as well or that Nina Huchthausen (10:57.105) that relationship that we can question each other on the kind of products or any kind of mistake that they make. We've been working on a lot of things when we were planning to bring our products to Australia because Australian market and Indian market are very different from each other. So we needed to really understand what the Australian market wants. What is it that, you know, that even though I was sticking box sustainability, ethical farming, women empowerment. But the main difficult part was how is it that we will be able to get our products here and introduce it to customers? Because these are like small, ancient grains that people don't even know about. And they're still scared to try kind of thing. So yeah, we were lucky enough to work together as a team. We work as a team, not as as suppliers or a business. We're a team together that's supporting each other. Awesome. But this is a big point in everyone's business journey, right? Introducing a product into the Australian market. And it's not just the Australian market, but it's into kids' markets. Because at the end of the day, it's all well and good that you use female. empowered workforce and all that stuff. If my toddler does not like the cookie, nothing else that you do in the background matters. Because if they spit it out, I won't buy it. Absolutely. Absolutely. And you know, so for me, my ideal customer is that busy parent who's juggling a career, children's activities, household responsibilities, and then someone who's looking to give a convenience snack for the whole family. So they're all sitting down with a kid, a child, a toddler is sitting with his milk and you know, the mother is sitting with her coffee. They can all have same snacks at the same time rather than looking for different snacks for, you know, different age groups. So it's like a kind of a grab and go option that aligns with their Nina Huchthausen (13:20.613) and wholesome lifestyle. So how did you go about creating the recipes for the Australian market? So first is we obviously worked on our mom's recipe. then we did a lot of so this went, as I said, this was the idea was it started off in 2020 when it was peak COVID, when we started bringing in the stuff and trying it with with our friends, family, surroundings, Facebook marketplace, giving samples to around people to test what they feel, and trying to visualize if those are our clients or our customers that would be interested in this. Taking their feedback, working on basically on the whole strategy of seeing whether this product could be a potential product in the market. It's a very niche, even though it's cookies, but millet cookies are very niche. People don't know. They just think cookies are supposed to be made out of flour. So millet, what is millet? And why would you put lentils in a cookie? So the idea of it was something that we needed to get answers from people. Would you be interested in this? We did a lot of tasting. think we went to about two years, one and a half years of tasting. I went to Naturally Good Expo in 2022 to check, and I wasn't looking at growing, but I wanted to check what people thought of my product. What was it that the retailers felt or the stockists would look into it? And they honestly, they wanted more of this to understand. Obviously, we weren't still that big that we could capture all of them. So we took a step back and we decided, look, we'll go on our normal subscription model that we have right now and give to the customers who we are already catering to as we plan to grow bigger and basically go slow. Nina Huchthausen (15:48.295) but not make any mistakes when we are growing. And then, yeah, so this is how, yeah, two years of rigorous testing, sampling, and catering to our different kind of customers, knowing what our customer profile is then. And I think this is such a powerful step, because even though you had that head start of manufacturing, A lot of people get that part very wrong and don't test and don't listen to the audience or even feel into it and saying, well, who do I really want to serve? Right. Because you could have gone into all sorts of directions. Yeah. But being able to hone in and understand their taste buds and seeing what they're interested in and then being able to really, really refine and play with it and having the patience, I think that is something for That is such, to me, is such a good lesson for anyone who is listening who wants to get into this. Yeah, because two years is a lot of pain. Yes, it is. It is. I think I think I wanted and I think I made that conscious decision that when I grow big, I will. I want to do it in the correct format, in the right vision rather than now. just grow big and then suddenly fall down. I don't want to be one of those that to make my, if I go to a retailer and tell them, stock my products, but when they're ordering from me, I don't have products with me. I don't want to be in that, in that zone of being that person or getting rejected then after that, and no stockist wants to take me because I don't have product supply. My supply is not good. So I want to have. everything covered, even from testing and trying different courier companies and struggling with paperwork because this was all new to me, this field of food. So getting to know from BICON what is allowed, what is not allowed, how should the paperwork happen, and doing a lot of research on providing them because Australia works very differently from Singapore or Dubai. Nina Huchthausen (18:15.955) It's an experience. It's been an experience in learning this. And I think it comes back to your passion for why we were trying to do this, right? To be able to then, with the patience that you needed, to figure out everything with a single step. And at the end of the day, with your food product, it's about people judge as soon as they taste it. That's why now, because we are getting your product into more more retail stores and you're busy preparing for the naturally good export where so many stockists are going to try and fall in love with it. And it is an experience in the mouth that people need to experience and having done and practiced for so long. to get the formula right of the taste, to get the packaging right, and now to get your logistics right. And now we are in 2025, mind you. But now you're ready. You've ticked all the boxes, right? But even though was a long journey, I don't think it was a journey, right? So I would love to delve a little bit deeper into What were some key shit moments that you were like, my god, my god? Because this is what people learn. This is what we learn from, right? Because nobody wants to make the mistakes that you've done that you could clearly tell me right now, don't do that. Don't do that. Give me, please give me a couple. Don't do that. OK. I think for me, obviously, journey is not smooth because, you know, we're trying to convince people to try out super ancient grains, which are unfamiliar to many. So I think that education to customers on both that nutritional benefit and that incredible flavor kind of thing, basically showing them both that sides. then healthy can be amazing. was another thing that we felt we really couldn't get. So saying a lot to be Nina Huchthausen (20:38.935) we needed to go and sample, test, show people to try out the stuff. that was a bit of a struggle because every time people are walking by and we're like, do you want to try? Sometimes they look at us like, my God, what are these? What is millets? Why would anybody want to have millet cookies? OK, segue. Why do you have millet cookie? Tell me. OK. So millets are basically super ancient grains that have been used in mostly a lot of Southeast Asia. India is one of those who is being one of the major millet producer in the world. It's always been there. But for some reason, other things or other cheaper alternatives, unhealthier alternatives got ahead of the millets profile. So millets have things like there is finger millets, pearl millet. These are all sorts of protein and vitamins in them. They're something like superfoods, we would say it as. Why I'm emphasizing on cookies is because that was our first main one product that we started with. And then we added on other products. But the cookie was our making sure that we're starting off with that Indian traditional grain that is not here as yet in Australia. in comparison to wheat, because we all know wheat and rye, millet is a bit of a superfood. Yes, it is a low glycemic index. So actually, it releases energy very slowly. It helps in maintaining that stable blood sugar levels, making them a great choice for overall metabolic health. It's very high in dietary fiber. with helping you with digestion, keeping you full for longer. So you know what kids are not going every or you as a Nina Huchthausen (23:02.675) as somebody who's working and takes a box of cookies, you get full quicker because you're not just going every time to grab yourself something. It's not just white flour. Yeah, which is not basically on that healthy management kinds. I I'm a foodie myself. for me, having alternatives which are better for me I want to have. when I'm sitting in the car and driving for an hour to go for a match for my son, I will just have one cookie and I'll feel a lot better because there's that energy level also. Millets are naturally gluten-free because they are a lighter grain option. that's another thing. they are, they have, we can't claim a medically anything, but this is even if you go on anywhere to find out about millets, they are high in iron, calcium, vitamin B. So it is basically a nutrient dense wholesome alternative to those refined grains that you find. And then they're a fantastic base for the cookies. So you're both getting that taste and the health benefit in every bite. OK. So the first big, but the big, big challenge was how do you educate people that they should care, right? Because probably everyone just loves their white flour cookies. But what I would also assume, because here was my struggle when you shared with me, I'm selling millet cookies. Because for me, I'm thinking that's full of sugar. That's hyping my kids up and I don't give them sweets, because it's a cookie. Yeah. And yours, you used the word cookie and it looks like a cookie, but it doesn't act like an Australian typical cookie at all. Right? No, because we have like lentils inside it hidden. So the kids will never know. And that was our mindset. need to hide it for those fussy eaters. And my son being a very fussy eater. Nina Huchthausen (25:27.881) If he liked something, I was like, my god, you know what? If he can like something which is there, not there in the market as yet, there are a lot of people like him who would appreciate this. How I educated my customers was, so during COVID, when it was not completely shut down, I used to do small gatherings of 10 to 20 people and make them try our products, give them a survey, and tell them what they thought. Do they know the difference between millets and other ancient grains? And when they didn't, we used to sit down and talk about this. So there were a lot of Zoom, health Zoom sessions also that I used to sit down and do with, like if one friend of mine would invite 10 of her friends, and we would just talk about. what are the healthier options in the market here in Australia? And then I would just say, you know what, I'm introducing this product and would you be interested in trying it out? And I'm happy to deliver it at her place and then you can pick it up from there. Or maybe we could do a nice tea experience where you could sit down and enjoy the cookie and we could chit chat as well. Because right now we're looking to meet people because I think we're stuck. in our 10 kilometer radius. I guess that's that's was how I started building and educating people about the product and getting feedback from them. Awesome. Well, can you share with me like a like one thing that you did in your business that you would not recommend someone do that way? OK, one thing that I did, I did a lot of things. But one thing I did was I did not do a financial planning from the very beginning. And that was something that was really, I think I was very stupid because I said, you know what, right now I'm very small. OK, you know what, right now I need to get my products to them. So this is the pricing of it. But I wasn't calculating backwards. Nina Huchthausen (27:46.817) putting your price on it. And that is when it went now that I know and I have been I've learned it from the makers business tribe is the whole financial planning, the cost of goods sold and how much your wholesale or how much your retail. So that's helped me a lot to plan ahead. That's helped me that what my so my end goal is this much. How am I going to reach it? These are your So I think that was something that I really didn't know. I just went with the flow. And I think I would tell everyone to really financially plan things ahead. Have a business plan with you where you're talking about your mission and your vision and not just going with the flow. I know I wanted to go slow, so it wasn't so much of a a burden for me. But when sometimes people tend to go overboard and they don't have any any financial planning that they've done for themselves, and then they fall to the ground, I would say that that's something that I have. I would tell all the business owners to do have a community that you can talk to who can motivate you who can inspire you. So I feel like that's something that I would really want every business owner to have. That's a really good one. And not many people like to talk about it. like, my gosh, I don't like spreadsheets and whatever the conversations are, right? absolutely. I mean, I would say I hate spreadsheets. But when things are very clearly on a spreadsheet, when you see it, you're like, OK, you know what? And you feel organized. You feel more confident in. in being able to chase your dreams. Otherwise, think it's just, yeah, it's more like go with the flow kind of a thing. Yeah. And doing a hobby, right? Like, I think that's because there's a big difference between testing and going slow and seeing what's happening versus now I'm ready to make money from this. Yes. Yes. Right. And I mean, I would say lucky when we did your cost of goods, Nina Huchthausen (30:12.951) Maybe we identified a few products that didn't make you any money, right? Because you, yes, you had done all the testing and people kind of loved it and you were ready to bring it into the country a lot more. But thank God we looked at the numbers now and we were like, well, that's a bit of a waste of your time because you're making like no money from it. But I think as you were saying, It was wholesome because it would allow you to let go of some of those things and really get more attached to other things that would make you money. And you would know how far it would carry you and how much you have to sell in order to get to a certain stage. Because, yeah, testing testing is a really important part. But then also as part of the testing, putting the numbers down to see. that what we are testing is actually worthwhile testing. Absolutely. And I also think there a lot of businesses who just treat this as a hobby. And then they don't have a structured plan in front of them. some of them I know are not registered under. They don't have an ABN. That bit also I felt was something that people lack. And I was lucky that from the very beginning, I did an ABN. found out. Do I need to have an import license? I found those things. But there are a lot of people who don't do that as well. maybe that financial planning thing was my number one that I did not follow. But now I'm confident enough to know that I should have done this ages back. maybe that my growth structure would have been way more quicker in ways of going ahead. But it's fixable, and you didn't make any costly mistakes. I also think so. Since we've done it, we've honed in on your audience, and now you know how to actually pitch your products to stockists, you can go so much faster. Because you're confident in your product, and maybe you just needed the time to keep testing and doing that, build your confidence. But now, when it comes to turning it into a business, exactly, the numbers are everything. Nina Huchthausen (32:39.957) What is another thing? Because you had this, this is an interesting one, right? The mindset of, let's go with the flow, take it slow. Yes. Is that always serving you, would you, when you look back? Is that it? Yeah. The reason for me to go slow was also because I needed to get all my back supply chain. in perfect order before I go in bigger. I think I would have, yeah, I would have always made that attempt to go slow and not push myself to run. Because I have come across a lot of different brands that actually started off with me. And they went way quicker because during COVID, nothing was really coming in so easily. But then they couldn't deliver. I think that's always been there at the back of my mind. Even my husband, he said the same thing. Do things that you can deliver. And don't just do it for the sake of doing it. Do it with perfection. So I think that idea of him telling me this, I wanted to keep it slow and steady wins the race kind of a thing. Nina Huchthausen (34:22.94) Yeah. this is, again, I think just from observing a lot of different tribe members, some of them went fast or wanted to go fast, fast, fast, fast, and some of them went slower. And maybe it also aligns more with your consciousness philosophy. But you've got to sustain, right? You've got to sustain business. And when you're just constantly running like a mad person, It's very easy to crash and burn. Yeah. And we've had a few tribe members who just didn't want to slow down. And then, like, can't slow down, get sick, take a break. Right. So I would totally agree with you. You don't want to take 10 years, because then chances are somebody else has done your idea. Right? You need to have a plan. And you need to know where you're going. You can't just get stuck at markets for three years either and just like diddle-duddle. But the rates in which you moved from idea to testing, figuring out your manufacturing so they have a phases to it, right? So then be like, cool, now if you're confident and comfortable making promises to stockists, I put in larger orders and I know I can deliver it and the quality is perfect. It's a really great approach for you to, especially as a mom. to still enjoy life with our kids. Absolutely. you know, the thing is, yeah, I mean, that's what you're doing a business for, that you can enjoy your time with your kids from that busy life that you've always had. Your life will always be busy because your kids are there, but you want to make it easier for yourself. And in a business, that is your number one priority, that yes, we're able to multitask, but we learn to first not be the one who's always doing all the tasks yourself. That's another thing I've learned from being in the tribe. I wanted to save all the money. I'm like, you what? I'm going to do the social media. I'm going to do my own website, everything together. But now I've realized that I should learn to give work and to be able to give myself mental peace that Nina Huchthausen (36:48.945) There is somebody else who's in charge of that work. And I'm only overlooking it, or I'm only just going to tell them that, you know what, this is what I need. And then they do it, and then they send it to me. But I'm not the one who's saying, OK, you know what, I have this deadline to meet. I have this deadline to meet. No, I have to make myself more relaxed when I'm doing a business. think that's, And that's what my business defines, making it easier for busy parents. He's like, yeah, making everything easier for me as well. yeah, coming back to that mantra. And also, we've seen your best success rates and getting stuck with stock is when you are relaxed. Right. That's the crazy thing. Like people who have a hundred things in their minds, it is so much harder to close business deals because To close a deal, you got to be present. You got to be super tuned in with the person, right? This is a really good one, Manzie, because again, a lot of people struggle with letting go and not wanting to do everything themselves or letting go of the wrong things, whereas you've let go of the things that you already knew what needed to be done in the background to fuel your sales, to fuel your business. But you put yourself into the position of the front-facing person to sell, to drive the growth, right? Which I think is always the smartest thing to do because you're driving the bus, yeah? You get other people like you're in this position, you're in that position, but I'm still the captain. Absolutely. I mean, we as a business, when we start off a business, I think some of us assume that we are perfect at everything. What's the problem? Yeah, and we're not. We don't have all the skills possible. We need a support system for ourselves. need someone to maybe a simple thing. There are times I message on the group or somebody else messages on the group. That motivation or that inspiration that comes back, you're like, OK, you know what? If she can say this to me that once you're good, Nina Huchthausen (39:15.355) I think I can do this. think that that whole the energy that comes in is really required because there are times as a business you're like, my God, you know, why am I doing this? Why am I into this? I don't think I can get to anywhere. And then I just see a message pop up, which is inspiring. So I think that's another thing to say. When I go to stockists, you know, they ask me, do you have customers? And I said, you know, I do, and that's why now I'm ready to grow. If I didn't have customers, I don't think I would want to come to a stockist and approach you. It's just that it's very hard for me to deal with the growing, with my growth and dealing one-on-one with customers. It would be easier if I'm with a stockist. And then they like when I'm being very honest with them and telling them that. I do have, but I just want to make my life easier. And I think you guys are pretty good at what you do. And you fit in in my profile of the customer base that I'm looking for. I think that just kind of, everything, honesty, motivation, inspiration, energy, everything just comes on together. Yeah. Yeah. Which is super cool, which I think also is a Maybe a big tip that we can maybe send out to any business owner listening to this is like your energy is everything. Like, if our energy is off, if we put up with tasks over and over again that are draining us, or if we are going too fast, if we don't rest enough, we don't fuel ourselves enough on this journey, we are going to run out of steam because it's a never ending marathon. Yeah. And if it was literally our life's task to just keep on running, keep on running, we would probably be slow as a snail. Because we're like, oh, in order for me to keep on moving, I need to throttle it right down to make it sustainable. But also, as you said, surround yourself with people that can keep throwing in motivation, inspiration, and tips so you're never just relying on your mom to have all the answers. Nina Huchthausen (41:40.045) Absolutely. Basically, you learn more from actually doing and getting supported by these different groups and people, the energetic people that you surround yourself with. Awesome. Mansi, I've got two more questions before I let you go. So number one, because I'm sure there are many moms out there that would love to endeavor something like YouTube. Yeah. And I mean, you've since created how big is your range? How many products in your range? So at the moment, our total SKUs are eight. Which is a good size. know, you don't to have too much because too much complexity. You also want to have a little bit of option. With eight SKUs, right? We're getting stock more and more across Australia. Naturally, good exports coming up, which is going to be amazing for you. But what's the number one tip that you would like to gift a mom that wants to set up their own business to really bring their passion to life? Okay, so I would say Start small but start now So, you know, sometimes you tend to delay your perfect moment or your perfect you're looking for that perfect plan But as I said go with steps tick box every step of yours when you're going and work, you know that that big vision divided into tasks, and then surround yourself with a supportive community. then, yeah, just begin, because there is so much that, as a woman, we can do, and we can, the ideas, because we are multitaskers. but don't. Nina Huchthausen (43:49.627) Don't be a multitasker when you're not sure of anything. So yeah, just learn from actually doing it and be. Nina Huchthausen (44:00.773) get yourself into this zone of learning every single moment in your journey of getting into a business. when you're in a business doesn't mean when you're in an entrepreneur journey doesn't mean that you don't need to learn because you know everything. We learn at every step of our journey. So be open to that and nourish your dreams as lovingly as you nourish your family and watch them. both flourish. Yeah. Awesome. My last question, where can people start following Earthy Souls and maybe try the product? Because honestly, you've got to try. Yeah? They look good on pictures. That's cool. Where can people try? Where can people start finding you? So you can find us on Instagram. The link will be given in the podcast. Earthy souls, Earthy souls, underscore Australia. Cool. Yep. And also, we are at the Naturally Good Expo and where we're going to do, you know, a tea party basically with you. Let's put it as that we're going to have a nice experience where you're going to sit down, relax and enjoy a cookie with me with a glass of warm tea during it's going to be winters by that time in Sydney. So Yeah, we'll do a little bit of that. And if you are interested in my products, I would be happy to have you and your group come and try the products. Or maybe I could pop down or send it over to you if you're far away with a basket of sample testing. And we could see how we go and if you enjoy our products. That's for stockists. And for me, it's not just as a mom. As a mom, I would I would be happy to maybe put down some extra goodies for you, but you can go on our website and buy. And for the makers business tribe, we would give a code and also provide a link for you to get free shipping. So that would make it a lot more easier for you to try our products. Awesome. Awesome. OK, I put the link. Nina Huchthausen (46:27.899) and the free shipping code and the show notes for the busy moms who would like to nurse their babs. And also themselves and their husbands. Yes. And I love Mansi's products. And if you are a stockist, reach out to Mansi. I'll put her contact details in the show notes as well, yeah, to get a bit of a sample basket sent over because it's freaking amazing. Yeah. You do not want to miss out because at the end of the day, dear stockers, you need to be unique and different for people to keep coming back to you. If you just got loopworm handshakes, cookies in your store that everybody else has, why would I come to you? So this is your opportunity to have something that people travel for in yourselves. Awesome. Thank you so much for your time, Mansi. I feel. So blessed to have you on the tribe to always be surrounded by your beautiful energy. And honestly, I am so excited to help finalize planning the Naturally Good Expo. It's going to be so good. I'm excited too. I wish I could be there. Maybe I can still get a flight ticket or something. And then pop off and go like, cheer for you. That would be really great because I think it's Yeah, it's always nice to have the people who are inspiring and mentoring you to be around. You'll be around. You'll be checking on me. I know you'll be giving me a call and checking or leaving a message, a voice note. How is it going? You've got to update me. So I am still very, very grateful. But I'll look into flights. Now feel like now that I said it, was like, I'll look into flights again. Anyways, thank you so much for your time. This was amazing. And for all our listeners, we see you next time. Thank you so

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